Key Takeaways:
- Digital Twin as a Game Changer: The project leverages a full-scale digital twin of Jesenice, allowing the city, stakeholders, and architects to test urban layouts, traffic flows, spatial relationships, and visual impacts before construction begins.
- Human-Centric Urban Design: The new center is built on the historical footprint of the original village green, transforming it into a contemporary public square with active ground-floor spaces, services, cafés, and areas for community life.
- Stronger Identity for Jesenice: The design brings coherence to previously fragmented suburban development and gives the town a true civic heart — including a representative town hall and tower.
- Efficiency Through Technology: The unified 3D environment accelerates decision-making, reduces misunderstandings, and ensures transparent collaboration among city officials, developers, and architects.
Studio Overview:
- Real-time 3D Collaboration
- Accurate Geographic and Contextual Data
- Visualization for Non-Experts – Walk-through Live Scene
- Urban, Architectural & Infrastructure Integration
The New Jesenice Center — When Digital Design Shapes Real-Life Communities
The town of Jesenice is undergoing a transformative urban rebirth. A visionary project called New Jesenice Center now promises to turn a loosely developed residential suburb into a modern, sustainable, and livable downtown. The initiative goes far beyond classic building planning — combining advanced digital modeling, careful urban design, and attention to environmental impact, Jesenice aims to give its residents a real heart of the city.
DESVIX served as the central digital tool used by MS architekti, the municipality of Jesenice, and other stakeholders. Through their digital twin, the team could:
- test alternative square shapes and building arrangements,
- verify heights, lighting, and sightlines,
- simulate how people will move through the new center,
- and confirm that the design supports long-term livability.
DESVIX effectively connected architectural vision with municipal expectations — ensuring the final proposal is both feasible and future-proof.
From Concept to Digital Twin: Modern Urban Planning in Action
What began as an architectural concept has evolved into a fully-fledged digital master plan. The New Jesenice Center project is led by MS architekti with technical support from DESVIX. The scheme started as simple building designs but quickly matured into a comprehensive BIM-based model, anchored in precise geographic data and enriched with surrounding urban context.
Working within this unified digital framework allowed architects, developers, and local authorities to simulate real-world spatial relationships — not only of buildings, but also of public spaces, pedestrian zones, traffic flows, and building interiors (e.g., ground-floor commercial zones).
The result: a “digital twin” of Jesenice — a realistic 3D representation of the entire planned center. This new way of working made decision-making dramatically faster, more transparent, and inclusive: stakeholders can see exactly how different variants of urban design will perform before a single brick is laid.
A City Center for People: Urban Design & Public Spaces
At the core of New Jesenice Center is a renewed public square — built on the “historical footprint” of a village green, yet adapted for a modern town. The design is structured around a slightly funnel-shaped square, which gradually expands into a broader southern frontage where a row of buildings with a town hall and tower will form a dignified and representative urban space.
The buildings will feature lively ground-floor spaces (shops, cafés, services), aiming to create a vibrant street life, foster social interaction, and support everyday needs. Pedestrian-friendly zones, well-considered layouts, and generous public space for gatherings, markets, or events are central to the plan.
By consolidating previously chaotic, ad-hoc development, this project seeks to give Jesenice a true center — one that offers identity, cohesion, and a sense of community, both spatially and socially.
„The digital environment enabled the city and investors to see the proposed buildings at real scale, assess the impacts on traffic relations, sightlines, and height composition, and also observe how different variants of public spaces function.“
EARCH.cz
Sustainability & Quality of Life: A Green, Smart Neighborhood
An important pillar of the project is environmental responsibility. The New Jesenice Center is envisioned as a carbon-neutral development, with emphasis on sustainable materials, energy-efficient design, and minimal environmental impact over the life cycle of buildings.
Green spaces, landscaped areas, and integrated nature elements are planned to be part of the urban fabric — contributing to healthier living and better quality of life. Public spaces, pedestrian routes, and social zones will be complemented by environmentally conscious infrastructure and urban design.
This approach reflects a growing trend in urban planning: not only building more housing, but building smarter, greener, and with long-term take on well-being for future residents. Jesenice aims to become a model of thoughtful, human-centric suburban transformation.
